Join The Team
Digital Strategic Planner
Years of Experince required: 3-5
Type: Full Time
Planners define how a particular strategy can help a client add value to their business, and inspire creative teams to create advertisements and campaigns in order to achieve this. They use research, trends and data on markets, consumers and culture to help them to do this.
planner's duties may include:
-working with the company to establish their aims and objectives
analyzing existing data, market reports and trends
-developing, managing and analyzing research projects
-working with colleagues to develop ideas for a campaign
-briefing the creative team, allowing them to create an effective and well-targeted proposition for the company
presenting ideas and conclusions to the company
-organizing and attending focus groups to do qualitative research
monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary
-analyzing the results.
You'll be responsible for writing a formal brief and providing the ideal environment for creative development. By combining market data, qualitative research and product knowledge within the brief, you'll ensure the creative team produce innovative ideas that will reach consumers.