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Juventus were founded as Sport-Club Juventus in late 1897 by pupils from the Massimo D'Azeglio Lyceum school in Turin, but were renamed as Foot-Ball Club Juventus two years later. The club joined the Italian Football Championship during 1900. In 1904 the businessman Ajmone-Marsan revived the finances of the football club Juventus, making it also possible to transfer the training field from Piazza d'Armi to the more appropriate Velodrome Umberto I. During this period the team wore a pink and black kit.
Juventus first won the league championship in 1905 while playing at their Velodrome Umberto I ground. By this time the club colours had changed to black and white stripes, inspired by English side Notts County.